The FSC logo and on-product labels are a globally trusted mark for businesses and consumers looking for forest products that benefit people and the environment. How can this “checkmark-and-tree” help your business grow?
Here are the five things you need to know about the business power of FSC label
- FSC labels promote sales of consumer goods
According to Nielson’s Global Sustainability Report 2015, sales of consumer goods from brands with a demonstrated commitment to sustainability have grown more than 4%, while those without having grown less than 1%.
- FSC labels add value to products
FSC Global Market Survey 2014 found that 81.5% of certificate holders say that the FSC label adds value to their products.
- Consumers are willing to pay more for sustainable brands
Fully 66% of the consumers say they are willing to pay more for sustainable brands according to Nielson’s Global Sustainability Report 2015,
- Forestry companies earn more from certified timber
Forestry companies can earn on average an extra US$1.8 for every cubic metre of FSC-certified timber, according to the WWF report: Profitability and Sustainability in Responsible Forestry: Economic impacts of FSC certification on forest operators 2015.
- The demand for FSC certified products is rising
FSC has experienced continued growth for FSC certified products in Europe, North America, Asia and Latin America, with Northwest Europe taking the lead. The market share of certified timber and timber products in the EU is approximately 6-7%m according to a 2010 research by FSC.
Moreover, FSC has reached the APAC certificates milestones in July 2017, with over 10,000 Chain of Custody certificates now in the Asia Pacific region. From 2012-2017, the number of CoC certificates has grown from 5,538 to 10,077, accounting for about 82% increase. The remarkable growth outpaced the APAC regional economic growth over the same period, which the growth rate for the latter was between 5.3 percent and 5.7 percent.
More than just a label
The FSC label offers a credible link between responsible production and consumption, enabling consumers to make socially and environmentally responsible purchasing decisions.
The FSC labelling system allows consumers to identify, purchase and use wood, paper and other forest products produced from well-managed forests and/or recycled materials. FSC’s “tick tree” logo is used to indicate that products are certified under the FSC system. When you see the FSC logo on a label, you can buy forest products with confidence that you are helping to ensure our forests are alive for generations to come.
To verify the certification code, simply go to FSC public search. Watch the video below to find out how it works.
The increasing market demand for FSC-certified products has resulted in unprecedented growth for the organization and positive influence on forests by driving demand for improved forestry practices. Interested in getting your business FSC-certified? Click here to contact us.