LOHAS, short for ‘lifestyle of health and safety’, is a lifestyle media outlet in China with over 1.5 million social media followers and a printed magazine circulation of over 500,000 per edition. FSC China began our partnership with LOHAS this year with a poster published on 22 April, Earth Day, encouraging consumers to choose sustainable products with the FSC logo. This post reached around 200,000 people, generated 49 comments, 371 forwards and 370 thumb-ups.
In mid-May, their editor and a photography team joined FSC China on a forest management audit trip. Conducting interviews and taking many photos and videos during the three-day trip, LOHAS gathered plenty of material and is now developing an in-depth story about FSC and its ecosystem services to be published in the June-July edition of their magazine.
On World Biodiversity Day in May, LOHAS shared another post introducing plants typical to forest we visited together. We are expecting more upcoming joint promotions, including a live streaming session in August, and we hope these will lead to more general awareness of FSC and more people becoming FSC fans.
If you are in China and have any ideas on how we can better engage with consumers across the country, don’t hesitate to share them with us. Thank you and stay tuned for more!