The last Friday of every September marks FSC Friday – an annual awareness day to increase knowledge, encourage commitment and raise appreciation for responsible forestry. This year’s theme of “Forests for All Together” embraced the fact that despite the pandemic, we are still one global family that shares this planet.
Many of our stakeholders and partners acted in this spirit and played an active part in FSC Friday 2020. Though the pandemic prevented in-person gatherings, engagement on social media was excellent. Hundreds of posts were shared around the world, resulting in tens of thousands of engagements on Instagram and well over one million on Twitter.
Across the Asia Pacific region, FSC-certified companies and promotional license holders including Asaleo Care, Beira Brush, Ex-Pack Corrugated Cartons, Fiji Pine, Fuji Xerox (Hong Kong), Greatview Aseptic Packaging, Green Production Overseas Group, Kimberley Clark, Printwell Inc, Tetra Pak Taiwan, TREE Hong Kong, Tropik Wood, UPM, Wellington Zoo, Woolworths, and YFY Packaging, contributed by amplifying social posts and augmenting them with messages of the importance of sustainability and how their products represent FSC’s core concepts and sustainable ideas.
WWF-Malaysia asked their followers to “do your part for our forests by committing to buy FSC-certified products and saying ‘no’ to illegally logged wood or violations of the human rights of forest workers.” They also requested that followers share their favourite forest pictures on social media channels and tell their friends why forests should be protected.
Hong Kong-based Vitasoy held an online “FSC staff awareness” presentation with the FSC Asia Pacific Regional Office participating. Over 100 staff attended the event and a post-presentation quiz. The company also developed internal materials like a poster and a tote bag (seen below). Roberto Guidetti, Group CEO of Vitasoy International Holdings Ltd., started the event with a speech about the company’s FSC responsible forest product procurement commitment, saying, “At Vitasoy we value tremendously our partnership with FSC that enables our win-win solution of providing plant-based taste and nutrition whilst ensuring that forests sourcing packaging material are respected and sustainably managed.”
FSC will sustain the momentum of FSC Friday 2020 through our strong membership network, comprising leaders from industry, environmental, social and Indigenous Peoples. We are well positioned to assist companies and governments as they seek joint ways to fulfil the United Nations Sustainable Development Goals, including a global green recovery from COVID-19.
As we look forward to celebrating FSC Friday 2021 together – in person! – in a healthier and more stable world, remember to keep sharing posts and amplifying the voices of sustainable forestry through the #ForestsForAllTogether hashtag.