A SUMMARY OF FSC FRIDAY 2021
FSC Friday is the annual awareness day that increases knowledge, encourages commitment and raises appreciation for FSC’s responsible forestry. This year, despite Covid-related restrictions across APAC, FSC Friday made a significant impact, with governments, companies and organisations participating in small-scale but successful activities and creating a high level of engagement.
This year’s events were kickstarted by FSC’s sustainability talk with the Asia Productivity Organisation. FSC partners around APAC then co-created campaigns with FSC, opening new channels of connection and engagement with their customers and the wider world. Participating companies and organisations from Australia, Hong Kong, Taiwan, China, India, Singapore, Sri Lanka, Pakistan and the Philippines – among them FSC chain of custody and forest management certificate holders as well as promotional licence holders – shared videos and social content related to FSC Friday across their platforms, gaining impressive reach and engagement. Others went further, like Hong Kong’s Kadoorie Farm and Botanic Garden, which held an FSC awareness-raising information session for staff and volunteers; or Kimberley-Clark (Hong Kong), which invited FSC to conduct an FSC awareness-strengthening employee engagement session.
Co-branded content amplifies mutual benefits
FujiFilm and Vitasoy also partnered with FSC to produce co-branded educational videos that explained the benefits of FSC and how every FSC-certified product bought by consumers helps promote sustainable forest management.
In Taiwan, the Chaiyi Forest District Management Office and Kimberley-Clark Taiwan co-hosted a tree planting and celebration event, in which several Kimberley-Clark Taiwan branches also participated. At the event, Huilin Min, Managing Director of Kimberly-Clark Taiwan and Hong Kong Cluster, said that “At Kimberly-Clark, we are committed to protecting the world’s forests and the communities and people who rely on them. We are proud of our long-standing partnership with FSC.”
Across APAC, FSC stakeholders saw the event as a big success. In India, Mukul Agrawal, Chief Sustainability Officer of Birla Cellulose expressed that his company was “delighted to take part in the FSC Friday 2021 campaign … to reiterate our commitment to the protection of ancient and endangered forests and biodiversity”.
FSC Friday 2021 feedback survey records high satisfaction rate
Similar positive feedback expressed by other partners like Swire Coca-Cola Hong Kong and Taiwan and Kelani Valley Plantations PLC was confirmed by a post-event FSC Friday 2021 feedback survey. The majority of respondents felt that FSC Friday was either extremely or very helpful to their current communications while identifying that they were motivated to join FSC Friday because of the company’s direction, internal engagement needs and FSC’s ready-made content.
Cindy Cheng, Regional Director of the FSC APAC Regional Office, believes that FSC Friday 2021 generated real momentum across Asia. “Such deep engagement from our partners around the region, both large and small, shows us awareness is building all around the Asia Pacific. As we enter a critical time for the world’s forests, this awareness and engagement will be vital to protecting the fragile forests of our region and preserving them for the next generations.”