FSC APAC – Communications Manager

Level: Manager

Location: Hong Kong

Application link: https://wwfhk.bamboohr.com/jobs/view.php?id=82

The Organization

FSC works to take care of our planet’s forests and those who rely on them by protecting plant and animal species, Indigenous Peoples’ rights, forest workers’ safety, and much more. We achieve this through FSC certification, which ensures that forests around the world are responsibly managed. For more information on FSC, visit our website at http://www.fsc.org.

To effectively meet the challenge of protecting the world’s forests, we are committed to ensuring that we have the world’s most skilled people working with us. This commitment extends to every FSC staff member around the globe – from those who design our policies and standards, to those who roll out these policies and standards on the ground.

The Role

The Communications Manager for Asia Pacific is responsible for initiating, directing and implementing a comprehensive range of activities that ultimately strengthens the reputation, impact, and value of organization’s work in the region. In addition, the Communications Manager should empower the local teams and the national offices, and functions in a regional context to deliver their goals through supporting their strategic and integrated communications activities.

Main Roles and Responsibilities

  • Planning, organizing, coordinating and implementing successful and consistent branding and communications strategies across the regional channels in line with FSC’s global vision and the Asia Pacific Regional priorities
  • Developing audience-targeted printed and digital marketing material
  • Writing and disseminating media releases, speeches, articles, editorials, op-eds, blog posts and the like
  • Developing and maintaining content for websites, social media and corporate communications material, on an ongoing basis
  • Developing relevant messages for governments across the region and working with colleagues in the Asia Pacific region to deliver these messages
  • Developing and managing a regional media engagement strategy
  • Continuing to build the reputation of FSC, including the pro-active sourcing and development of stories, building and maintaining relationships with journalists, management of crisis communications, media training and monitoring coverage
  • Monitoring regional media and analyzing media coverage of pre-identified topics
  • Supporting the regional team in producing and participating in online and offline events
  • Providing advice and support to the Asia Pacific Regional Director on all media and communications matters that impact on the work and reputation of FSC in the region
  • Liaising with the global communications team, including taking part in strategy development meetings and providing input (in the form of an Asia Pacific perspective) into various global communications projects
  • Managing additional tasks as assigned by the Asia Pacific Regional Director

Qualification, Experience and Skills

  • University degree in a relevant field (e.g. Communications, Marketing, Journalism, and Public Relations)
  • At least 10 years of professional experience in communications work related to the roles and responsibilities of this position, regional exposure would be highly preferred
  • Experience in implementing communications strategies, including media engagement and crisis management work
  • Exemplary verbal and written communication skills, at least 3 years’ experience working as a journalist, copy writer, or in another function where producing audience-targeted written material made up a significant portion of your work
  • Experience in developing and implementing social media strategies and campaigns, proven track records in producing and managing digital content
  • Knowledge in design and video editing software
  • Good time management skills, and ability to oversee and deliver multiple projects at the same time
  • Solution oriented attitude with a focus on supporting internal customers
  • Extensive project management experience, ability to work independently and deliver agreed actions on time and on budget
  • Excellent English (spoken and written) and fluent in Chinese (Cantonese and Putonghua)
  • Demonstrated cultural awareness and sensitivity to the diversity of values, views and approaches to issues relevant to the FSC programme by stakeholders around the world 
  • Ability to represent FSC through their work with exemplary personal and professional authority and conduct
  • Commitment to FSC’s mission and values